VisitBritain 2007 "Britain Rocks" Campaign for the United States
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Welcome to the Britain Rocks 2007 campaign presentation site. Below are the core collateral elements used for the many aspects of this year's campaign to target key US campus populations. All materials were develop exclusively for this promotion to spotlight Britain as a hip and youthful destination and featured the participating campaign partners throughout. |
Navigation
Savvy Marketing 2007 |
Partners for 2007
2007 Campaign Website
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| Landing | Index Page | Survey Page |
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| MP3 Page | Mobile Content Page |
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| Manchester Partner Page | American Airlines Partner Page |
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| British Council Partner Page | Visit London Partner Page |
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| Visit Britain Partner Page | HI-USA Partner Page |
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| Heathrow Connect Partner Page |
Web Advertisements
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| Tickle.com | See Ad | Tickle.com | See Ad |
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| CollegianMag.com | MySpace.com |
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| CelebrityCafe.com Download Section | CelebrityCafe.com CD Section |
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CelebrityCafe.com Travel Section |
CelebrityCafe.com Newsletter |
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| Orbitz.com | See Ad | CDInsight.com | See Ad |
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| TrekkerTime.com | See Ad | Go Abroad.com |
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| smartertravel.com | smartertravel.com Newsletter |
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| MySpace Profile | View Profile |
Interactive Media
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| Music CD containing Interactive Flip brochure |
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| Interactive E-Book | Click here to view (large file for CD delivery) |
Printed Media
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| Postcard Front | Postcard Back |
On the Ground - Campus Distribution in the USA and Canada
Campuses Visited • Canada University of British Columbia
Campuses Visited • USA (MIT), Boston |
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